Sera

Sera is a skincare brand inspired by coffee and its natural brightness. The goal was to create something that feels clean and easy to understand from the first look.

I focused on a monochrome green palette to keep the system simple and consistent. It gives the brand a fresh, grounded feeling while still standing out. The typography is minimal and clear, helping the product feel approachable.

I thought a lot about balance. Letting color, type, and spacing do the work without adding too much. The result feels quiet, but considered.

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