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Product Design, Typography, Branding and Advertising
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August 2023 - Present
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Photoshop, Illustrator, Canva and Procreate
Wuggle is a sleep aid focused on helping people slow down and rest more easily. The brand needed to feel calm and reassuring from the first interaction.
I worked closely with the founders to shape the foundation of the product. This included naming the brand, designing the logo, and building a visual system that feels soft and consistent.
I also created a series of marketing graphics for campaigns and events. Each piece was designed to feel clear and approachable, while staying aligned with the overall tone of the brand.
The goal was to create something that feels easy to trust. Quiet, simple, and supportive of rest.
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