Upper Crust Food Services

Upper Crust is a food service company built around consistency and care. The work needed to feel clear and dependable, while still warm. Something that fits naturally into daily routines.

I worked across both brand materials and social media. The goal was to keep everything visually consistent, whether it was seen in person or on a screen.

For social, I focused on creating content that felt approachable and easy to engage with. Simple layouts, clear type, and moments that reflect real food and real environments.

Color and typography were kept clean and readable, especially in fast-moving settings. The system needed to be flexible across menus, signage, and digital posts.

‍