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Doodles

Packaging turns into a coloring activity, pasta naturally colored with vegetables, crayons included.

Packaging Design, Illustration and Logo Design

September 2024

Illustrator, Photoshop and Indesign

Overview

The goal with Doodles was to make pasta playful, educational, and functional. The box needed to feel approachable while durable. Simple illustrations let children interact easily. Materials were recyclable, and the included crayons added a tactile element. Colors were inspired by the vegetables themselves, creating a palette that felt natural but cheerful. Small, interactive details elevated an everyday product into an experience.

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